Retirement Advice With A Nobel Touch

Not many web startups have a pedigree like that of Financial Engines Inc. in Palo Alto, Calif. Among the three-year-old company's founders are Joseph A. Grundfest, who once sat on the Securities & Exchange Commission, and William F. Sharpe, winner of a Nobel prize in economics. The company is using Sharpe's ideas about evaluating investment risks and allocating assets so that people can meet their retirement goals. Netizens can try his analysis out at financialengines.com, which launched in June.

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