A Shoe Of Her Own

Athletic shoemakers discover a huge market in team-sports shoes designed just for women

It's halftime on a spring Sunday morning and the sturdy, sweaty women of the Silicon Valley Aire soccer team jog off a local field. I'm holding Nike Inc.'s new $120 Air Zoom M9, named for U.S. soccer star Mia Hamm (M for Mia, 9 for her number), designed expressly for women. Everybody comes over to check it out.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.