Winning Is Everything

Contests are good for your ego--and they're not bad for business, either

EVERYTHING HAD TO BE PERFECT. Downstairs at Texas Nameplate Co. in South Dallas, a panel of high-powered contest examiners for the Malcolm Baldrige National Quality Award was assembled for a tour of the $2 million company, which makes metal identification tags for electronics and oil-field equipment. Upstairs, Dale Crownover's people were scrambling around, attending to the last details. This was Crownover's third run for the award that some have called the Nobel prize of business, and the chief executive officer had spent months preparing his staff of 70 workers and his family-owned, 60-year-old factory.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.