Sweet Success

So that's why Mom kept after you to play nice. It might actually pay big dividends in business

DOES IT PAY TO BE NICE? In the absence of any real data, conventional wisdom has consisted of a 50-year-old, dyspeptic comment by baseball's champion manager and grouch Leo Durocher: "Nice guys finish last." But a couple of recent academic reports suggest otherwise, drawing a direct link between your niceness and your company's financial success.

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