Spin Master Toys: High Flyers

Air Hogs Take this Fledgling Toy Company Sky-High

SPIN MASTER TOYS' FIRST PRODUCT, the 1994 Earth Buddy, was humble as dirt: a handful of sawdust and seeds in a nylon sock that grew grass "hair" around a painted face. That's all a $10,000 stake would get boyhood pals Anton Rabie and Ronnen Harary and their college chum Ben Varadi. Still, grassroots marketing pushed sales to nearly $2 million in six months. Over two years, the Toronto company added eight other low-tech toys and sales hit $10 million.

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