Signposts

Need a map to find your way around a new market? Check out the ever-simpler-and-cheaper mapping programs that highlight regions with the demographics and other key business data of your target customers. A new version due from Microsoft Corp. in June boasts the lowest price yet at just $105. Virtually anyone can follow the on-screen wizards that take customer data and U.S. Census statistics such as income, education, or family size, and overlay them on a color-coded map.

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