Unilever's Indian Jewel

It may be the best-run outfit in India

Put Keki Dadiseth in a local market, and the questions never stop. At the Sindhi Provision Store along Colaba, Bombay's main drag, he wants to know the sell-by dates on packages of Lux soap and how briskly 65 cents bottles of Kissan fruit drink are selling. But Dadiseth is more than a fussy shopper. He's chairman of India's $2.9 billion Hindustan Lever Ltd., which makes both products. And such reconnaissance is part of his routine. "I just love markets," he says, beaming. "You learn a lot about your own products--and the competition's."

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