How Green Is My Alley

Corporate cash helps rehab an Atlanta neighborhood

To most of the world, Atlanta's East Lake Golf Club was a dilapidated eyesore. The once elegant club building had declined since its 1940s heyday. The neighborhood was even worse, located across the street from a crime-ridden public housing project called East Lake Meadows. Yet to Atlanta developer Thomas G. Cousins, the golf course was a little piece of heaven. Cousins had played there as a boy, as did Bobby Jones, a local hero and perhaps America's best golfer. So in 1993, Cousins jumped at the chance to buy the club.

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