Xerox

Can new CEO Rick Thoman turn its digital dreams into reality?

Picture a revolution led by the ink-stained guys who come to fix the office copier. Instead of yanking out jammed paper, they've become systems experts who build a digital highway that lets you scan documents in Brazil, weave them into customized booklets in New York, and print on demand in London--with software to alter American spelling. Where they once hauled toner, the white shirts now sell industry-specific "solutions" that change the way you shuttle information. Still spitting out a mishmash of black-and-white documents? Stand aside while they turn that mess into a colorful showpiece that's automatically tailored to each customer. And don't kick the new copier. It's your high-speed color printer, scanner, and fax machine, too.

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