Daimler Chrysler: The Grace Period Is Over

Pressure is building for the merger to start showing results

DaimlerChrysler Co-Chairman Jurgen E. Schrempp follows a management principle that he has dubbed "the Schrempp Curve." It steered him through the wrenching restructuring of Daimler Benz after he took over the German industrial giant as chief executive in 1995. Simply put: When taking a controversial strategic step, pause and wait for the negative reaction to come. Don't make the next move until both the mood and the bottom line have curved back up. "Never go too far in the first step," he likes to say. "Always keep the next three moves to yourself."

To continue reading this article you must be a Bloomberg Professional Service Subscriber.