The Olympics: Scandal? What Scandal?

Sponsors aren't fazed by allegations of corruption

Given the scandal swirling around the 2002 Salt Lake City Winter Olympics, you might think sponsors are pulling out. Think again. No sponsors have withdrawn, and International Olympic Committee Marketing Director Michael Payne says he's seeking new ones and will raise the average sponsorship fee from $40 million to more than $50 million. NBC says sales of television ads for next year's Sydney Games--at $600,000 for 30 seconds--are running ahead of schedule.

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