Mexico's Next Election Could Be A Real Horse Race

Mexicans watching nightly television these days can be forgiven for assuming presidential elections are imminent. On one channel, there's the front-runner, opposition governor Vicente Fox of Guanajuato state, a former Coca-Cola Co. executive, promising voters honest government for a change. On another, Tabasco Governor Roberto Madrazo airs expensive TV ads in hopes of winning the nomination of the long-ruling Institutional Revolutionary Party (PRI). Meanwhile, the apparent PRI favorite, Interior Minister Francisco Labastida, turns a series of staged media events in Washington into a virtual ad campaign.

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