Emc: High Tech Star

The inside story of how Mike Ruettgers turned EMC into a highflier

Michael C. Ruettgers has many fine qualities. Subtlety is not one of them. He proved that his first day on the job at EMC Corp. It was 1988, and the data storage company was reeling from quality control problems that caused its products to crash without warning. Ruettgers had been brought in to fix the mess. Calling a morning meeting that first day, he took out a pile of airsickness bags from his briefcase and placed one in front of each seat around the conference table. As the group filed in, the sturdy six-footer stood with his arms folded. Then, raising one of the paper bags in his hand, he delivered his opening remarks: "The quality of our products makes me want to puke."

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