Unilever, Procter & Gamble...And Kao?
If the Japanese are justly famous for discouraging innovation, Kao Corp. is a mold-breaker. While most of the rest of Corporate Japan slogs through another year of recession, the Tokyo-based maker of household products is about to report record profits, of more than $300 million, for the year to Mar. 31. One reason: a cleverly designed cosmetic device aimed at young consumers with complexion problems. Since its debut two years ago, the Biore Pore pack has spread through global markets like fire through a parched forest. Suddenly, Kao is running with giants Procter & Gamble Co. and Unilever Group. "If you compare their products," says Toshihiko Ginbayashi, an analyst at Morgan Stanley Japan Ltd., "Kao surpasses P&G in most categories."
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- Tesla Unveils ‘World’s Fastest Production Car’ and Electric Big Rig
- Norway Idea to Exit Oil Stocks Is ‘Shot Heard Around the World’
- Getting a Dog May Save Your Life, Especially If You’re Single
- The Questionable Math Behind Manafort’s Extravagant Home Renovations
- World’s Biggest Wealth Fund Wants Out of Oil and Gas