The Man Who Saved Ferrari

CEO di Montezemolo's moves are starting to pay off

Luca Cordero di Montezemolo wasn't pleased when a popular Italian women's magazine ranked him as one of its top 10 examples of "ideal masculine beauty." Trailing slightly behind Sean Connery and Harrison Ford in a poll of 1,000 Italian women, the 51-year-old chairman and CEO of auto maker Ferrari immediately complained to the magazine's editors. "I am a manager, not a movie star," he says.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.