How Real Is That E Broker?

Investing in newly online brokerages is a high-risk play

For most of its 39 years, ever since founder Martin H. Meyerson gave up selling cars in favor of stocks, M.H. Meyerson & Co. has been known as a small, family-run brokerage with few retail clients but a large, profitable over-the-counter trading desk. But that all changed when--in a Cinderella-like makeover--Meyerson was transformed from a little-known New Jersey broker into--voila--a hot Net stock!

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