Nestle Gets A Nudge
Congratulations on "Danone hits its stride" (European Edition Cover Story, Feb. 1). It was published the same week that Nestle announced that it wouldn't reach its 4% objective of real internal growth. "Too ambitious," said Chief Executive Peter Brabeck-Letmathe, ending his first year of reign.
As a former Nestle employee, I can tell that this goal is too ambitious for the company's deeply rooted bureaucracy. The less bureaucratic of the two companies will survive. Or one will emerge from Asia with a potential market of more than 2 billion consumers.