Michael D. Eisner: Disney's New Family Values

Walt Disney Chief Executive Michael Eisner isn't exactly whistling while he works on improving results in his movie division. Despite a string of hits such as Enemy of the State and The Waterboy, Eisner has partly blamed the live-action business for lower 1998 earnings and for an 18% drop in fiscal first-quarter profits. "Either the films and marketing cost too much," Eisner wrote to shareholders in December, "or the audience rejected our ideas."

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