What Game? Look At The Ad!

Moviemakers score big with Super Bowl commercials

You know it's Super Bowl season in Hollywood. Top talent is switching focus from movies to 30- and 60-second ads that dazzle, that wow, and keep millions of sports fans glued to their sets during the commercial breaks. And with average production budgets hitting $1 million--triple the average cost of making a typical commercial--top-rung directors and special effects houses are finding the small-screen work lucrative.

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