Honk If You Bought Your Car Online

Young Japanese consumers embrace cyber showrooms

In electronic commerce, Japan is a laggard, trailing the U.S. by at least several years. Yet online consumerism is emerging, buoyed by a wired population of 14 million. Over 9,000 businesses have set up digital shop in Japan. Domestic E-commerce should exceed $1 billion in the latest fiscal year as Japa-nese consumers buy books, CDs, and computer equipment on the Net.

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