Shareware Or Spamware?
Cash-strapped startups may be tempted by Net offers for free auto-responders--software programs that automatically reply to E-mail requests for information on your company or product. But beware the shareware. Some programs are backed by spammers; they grab any E-mail address going through your system and pass it back to the spammer. Shop for "free" software as you would any other product: Check third-party reviews, and do a test run before trying anything on your customers.
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