In Italy, The Mc Donald's Of Pizza?
With a father from Naples and a mother from Genoa--Italy's rival culinary capitals--Paolo Prota Giurleo knows a thing or two about good home cooking. But as chief executive of Autogrill, the biggest European fast-food chain, he is weaning his compatriots from dishes that take hours to peel and simmer. In their place, he offers pizza, fries, and a soft drink. "There's space for both in Italy," says Prota Giurleo.
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