In Financial Services, `Boring Is In'

When investing in banking and finance, it's best to play it safe

Forget about global financial supermarkets. Don't bother with rocket-scientist dealers in derivatives. Avoid Master-of-the-Universe traders. In the topsy-turvy world of financial services, the rule of thumb for investors is to play it safe. "Boring is in," says Michael L. Mayo, a bank analyst at Credit Suisse First Boston. "You are not looking to hit a home run in this environment."

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