Commentary: A New Olympic Event: Greasing The SkidsWilliam Echikson
Ah, the Olympics. Television rights are soaring, multinationals like Coke and Visa keep lining up to pay $40 million or more in sponsorship fees, and over the past two decades, revenues have multiplied fortyfold, to an average $1 billion annually. How long can purity of purpose and dignity of spirit survive in the face of all that money?
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