Apple I Mac

The eye-catching design of Apple Computer's iMac is only part of the story. In engineering this $1,299, all-in-one Macintosh, Apple rethought the personal computer, stripping it down to its essentials and coming up with a considerably simplified machine that's ideal for first-time buyers. In the process, Apple caught the public's imagination, created a hit, and revived its own flagging fortunes. (800) 795-1000

Before it's here, it's on the Bloomberg Terminal.