Revving Up Japan's Also Ran Autos

Can new ad campaigns jump-start second-tier carmakers?

With Toyota Motor Corp.'s hugely successful Camry line and Honda Motor Co.'s Accord family sedan, the Japanese would seem to have executed a near-perfect infiltration of the U.S. car market. Except for one thing. There's a whole slew of second-tier Japanese carmakers whose fortunes here have been far more precarious.

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