Spam Buster

Spam-spam-spam-spam. It clogs servers; it wastes time. A new "opt-out" service, called SAFEeps, aims to help E-mail users escape unsolicited commercial E-mail, while letting them get promos they might want. Here's how it works: You register your E-mail address (or an entire domain) at and tell it to accept spam on up to 21 topics, or block it all. There's no charge. Marketers then pay SAFEeps $29.95 to run up to 300,000 E-mail addresses through its system, removing people who have opted out of receiving spam. Why would marketers agree to this? Because if they don't police themselves, the government is threatening to do it for them.