Commentary: Pigskin Playoffs: A Collegiate No BrainerKeith Dunnavant
For decades, major college football has been trapped in a financial netherworld, confined by its own contradictions. Part big business, part benefactor, the sport generates hundreds of millions of dollars each year in ticket sales, broadcasting rights fees, postseason bowl appearance guarantees, and product licensing. But an increasing percentage of that money is consumed by various nonrevenue sports--especially the federally mandated programs for women.
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