Blowing Your Horn On A Budget
The smallest businesses seldom have money to advertise, so it's no surprise they depend on a freebie. A survey from New England Business Service Inc. shows word of mouth is the No.1 advertising method for companies with fewer than 20 employees. Other types of promotion include business cards, the Web, and trade shows, each cited by 5% of respondents. A small minority (14%) spend nothing at all, while median ad expenditure among the rest is $1,400 annually. For retailers, it's $2,500.