This Homebuilder Is On A Spree

Kaufman & Broad aims to buy its way to the top of the heap

Bruce Karatz will stop at almost nothing to fire up his troops. At a sales force rally in Tucson this spring, the chief executive of homebuilding giant Kaufman & Broad Home Corp. appeared in a black suit and dark glasses, toting a huge laser gun, to play the role of one of the enforcers from the movie Men in Black. As the sales force cheered, Karatz and regional sales chief Glen Barnard mowed down actors posing as competitors with a volley of laser blasts.

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