This Caddy Has Global CachetKathleen Kerwin
Cadillac's updated Seville luxury sedan has arrived on the U.S. market with a tough assignment: Retain traditional Cadillac customers while wooing import-lovers out of their Lexuses and BMWs. Around the world, General Motors is making Cadillac one of its major brands and hopes 20% of all Sevilles will be sold in Europe, Japan, and other markets. For the most part, the Seville does a graceful job of this awkward straddle, blending American styling, Japanese smoothness, and powerful European performance into a cohesive package.
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