Smoke Alarms At Rjr

Dwindling profits make a tobacco settlement more urgent than ever

Steven F. Goldstone has been a busy guy. As head of RJR Nabisco Holdings Corp., he has spent the past year jetting from city to city as the tobacco industry's point man in a dramatic effort to reshape the most vilified business in America. Penitent, he admitted before Congress that his product is addictive. Then, defiant, he led a successful drive to kill federal legislation once it became clear the industry would have to pay billions of dollars more than it had agreed to in settlement talks with state attorneys general. Throughout, Goldstone has been front and center engaging in what he describes as a "public-policy debate on the issues that affect our industries and our customers."

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