When Will Bronfman Have To Face The Music?

Pressure mounts on the Seagram CEO as the Polygram deal and other moves fail to help the stock

On Nov. 4, Edgar Bronfman Jr. will be in Montreal for the annual meeting of the company that his grandfather Samuel founded and his father, Edgar Sr., expanded. For the fourth consecutive year, the New York-based Seagram Co. president and chief executive will talk about the dramatic transformation he is spearheading, moving Seagram out of the slowing drinks business into the hot field of entertainment. He'll argue that his latest moves--the sale of juice maker Tropicana Products Inc. to PepsiCo Inc. and the pending acquisition of music giant Polygram NV--will pay off big down the road.

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