Nissan Is Back In The Mud
First we break even, then we make a profit. That was the simple plan of Yoshikazu Hanawa, president of Nissan Motor Co. In 1997, Japan's No.2 carmaker posted a loss of $122 million on worldwide sales of $57 billion--and many investors hoped that the worst was over. He had ambitious plans to cut administrative staff, build more models on fewer chassis, and streamline research and development. Good news seemed in sight.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.