A Grand Slam Season

On-field glory has burnished baseball's business prospects

This baseball season will forever be remembered for the September home-run heroics of Mark McGwire and Sammy Sosa, but it was apparent as early as May 17 that the gods were smiling on the game again. On that day, the New York Yankees' David Wells pitched the fifteenth perfect game in major-league history. Normally, the Yanks would have been lucky to draw 20,000 to a spring tilt against the Minnesota Twins. But because Wells staked his claim to immortality on Beanie Baby Day, a packed house of 49,820 cheered him on. The Yankees beat the Twins 4-0, and thousands of kids left Yankee Stadium with a stuffed animal and a memory to last a lifetime.

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