Digital D Day

On Nov. 1, HDTV makes its debut. Is anyone ready for this big event?

As fans gather at Meadowlands stadium in early November to watch the Buffalo Bills take on the New York Jets, CBS producers will be seeing double. Inside two separate production trucks, different directors will be barking orders at two camera crews. Two on-air teams of commentators will be calling the plays: One is for regular broadcast. The other will comment on action that's shot in a state-of-the-art, high-definition format for digital broadcast. Says CBS Corp. Chairman and Chief Executive Michael H. Jordan: "It will be a spectacular experience." Maybe. But at best, only a few hundred people will be able to watch it, clustered around a dozen or so high-definition TVs in New York.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.