It's A Honey Of A Web Site, But Where's The Buzz?

Luring customers to your URL can be tricky. Here's how to make them click

A year ago, tiny James River Drums of Richmond, Va., joined the thousands of businesses that stake out new turf in cyberspace every day. Founder Dennis Johnson, who chucked a 16-year career as a purchasing manager at an engineering firm to sell African-style hand drums, figured his spiffy $3,000 Web site would generate sales around the country--even the world.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.