The Joys Of A More Open Economy...Have One Region Racing Ahead

Jaime Chicona, a La Paz plumber, wants to drum up business, so he bought a cellular phone eight months ago. To let everyone know of his accessibility, he's putting classified ads in daily newspapers. For Chicona, 29, the cell phone is a reasonable investment: $120 for the phone plus about $10 for a card that enables him to make and receive calls for three months. "It's great because it allows customers to contact me while I'm on the move," Chicona says.

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