Japanese Car Design

With sales of Japan's bland sedans on a slide, carmakers are not just restyling. They're inventing whole new classes of vehicles

Tatsuhide Hoshi is the kind of young customer Toyota Motor Corp. wants. He's 29. He's hip. And he has cash. But he doesn't like a single car in Toyota's lineup enough to buy one. He believes Chevrolets have more style--old Chevrolets, that is. He drives a 1961 Corvette.

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