Msnbc: This Little Peacock Is Showing Some Pluck

While it still has more flash than cash, the upstart is nipping at CNN's heels

When Cable News Network aired and subsequently retracted on July 2 an investigative documentary on Operation Tailwind alleging the U.S. military used nerve gas during the Vietnam War, some irate viewers may have voted with their clickers. During July, an average of 593,000 households watched CNN in prime time, a drop from 680,000 a year earlier, according to Nielsen Media Research. That same month, CNN's upstart rival MSNBC, aided in part by its expanding distribution, increased its prime-time household viewership 144%, to 134,000 from 55,000.

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