Behind his gentlemanly demeanor, Jorma Ollila, CEO of Nokia Corp., is a man of extremes. As his wife, Liisa Annikki, tells it, her husband fires up the Finnish sauna a good 15 degrees warmer than she likes it, all the way to 212F--hot enough to boil a pot of tea. It was a week after Easter when the Ollilas drove north from Helsinki for their first trip this year to the family's lakeside cabin. Ice was still floating on Lake Pukala, and the kids challenged their father to dive in. Emerging from the sauna, Ollila paused, then plunged naked into the icy lake.
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