Toyota Steers The Prius West
TOYOTA WILL EXPORT ITS PRIUS compact car, which is powered by a combination of gasoline and electricity, to North America and Europe in 2000. On July 14, the auto maker announced that it wants to sell 20,000 of the Prius cars annually in North America and Europe combined. Toyota has sold 7,700 Prius models in Japan since it launched the model last December. Corporations and government agencies have snapped up 40% of them, mostly over-40 individuals buying most of the rest. But the company has been selling the Prius for below cost. Toyota is aiming to improve the car's breakeven point by selling more overseas.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.