A Grocery List Of Milk, Sugar And A Computer

IN EUROPE, IT SEEMS, COMPUTERS are becoming as commonplace as cauliflower. Supermarkets on the Continent now sell no-name PC clones at rock-bottom prices--and the practice is fueling a sales boom. In a recent two-week period, France's Carrefour chain sold out its 35,000 stash of computers, monitors, and modems that were priced as an $800 package. Germany's Aldi chain just sold some 100,000 units of a $600 PC combo in only two days, and prices may keep falling.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.