Microsoft Goes Into Virtual Realty

WHERE DO YOU WANT TO GO TODAY? House-hunting? Microsoft, which is already into online travel, automobile sales, and local entertainment listings, is getting into online real estate. On July 13, it plans to launch a homebuying service on the Web. The site, homeadvisor.com, will include real estate listings and maps, and will let consumers apply for mortgages. Other sites already provide real estate and mortgage services. But with the market for online mortgage sales expected to reach $25.6 billion by 2001, according to Forrester Research, there is plenty of room for a big-foot competitor.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.