Just For Feet Is Making Tracks

Its "big-box" shoe stores have walked all over rivals

Anita Mollica is obsessed with tennis shoes. The mother of two used to spend days scouring stores in Birmingham, Ala., for the perfect pair until she discovered Just For Feet Inc. On a recent visit, Mollica browsed the toddler section for her 2-year-old. Nearby, while rock music blared, a boy practiced his jump shot on the store's half court. "The selection is great, and the kids have a ball," says Mollica.

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