Great Ad! What's It For?
Lee Company has a new style of jeans for sale, but you'd barely know it from the advertising. Since March, print and poster ads promoting Lee Dungarees have been decidedly coy. They show a doll--dressed in a variety of outfits, from cowboy to milkman. They don't say jeans. They don't say Dungarees. Or pants. Or Lee. In fact, it's pretty much impossible to tell that they're ads at all.
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