An Even Sharper Edge On Gillette

Alot is riding on the new Mach 3 razor from Gillette (G): Will it deliver the goods for this consumer-products leader? Gillette started shipping the Mach 3 on June 26. And early indications are that consumer response is better than expected, according to some pros. Gillette stock, which had been marking time at around 55 a share in early June, had crept up to 61 by July 7.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.