A French Chef's Stock In Every Pot?

Bernard Loiseau's IPO will be the first, but probably not the last

Chef Bernard Loiseau is cooking up a new recipe. The owner of Burgundy's La Cote d'Or, one of only 21 restaurants in France to earn three stars in the prestigious Michelin Guide, plans to go public this September in Paris. He hopes to raise $5 million to $8 million to expand his restaurant, hotel, and boutique, open a Paris bistro, and begin selling branded gourmet foods and wines throughout France by mail order. "I compare myself to Christian Dior," Loiseau says. "If fashion designers design haute couture in order to sell pret-a-porter, so can chefs."

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