Taiwan's Jonney Shih

Top execs at Taiwanese electronics companies would do just about anything to land a big-name computer company as a customer. Then there's Asustek Computer Chairman Jonney Shih. When the company recently decided to boost sales of computer mainboards to leading PC makers, one top U.S. manufacturer didn't cut it. Shih thought the PC maker's low-cost strategy didn't fit his company's quality-conscious image. "We insist on good-quality customers," says Shih, 45.

To continue reading this article you must be a Bloomberg Professional Service Subscriber.