Spinmeisters: It's Warm. It's Fuzzy. It's Russia
QUICK! CALL THE COMMISSAR of public relations! Russia feels it has been unfairly tarred as a lawless country where organized crime runs rampant and shareholder rights go unprotected. At least that's what 14 Russian investment houses, including Troika Dialog, fear. So they're hiring spin doctors Burson-Marsteller for an image overhaul. The goal: make Russia look like a safe place to invest. The group isn't blaming it all on bad PR; it also plans to lobby the government and companies for more disclosure.